Special Neuroscience Issue
Nature, November 13 issue
Ad Close: October 29

Timed to coincide with the Society for Neuroscience annual meeting in Washington DC, the November 13 issue of Nature promises to be a great success. Nature is devoting extra resources to increase the visibility of the Neuroscience issue. In addition to standard print and banner ads, Nature is constructing targeted email campaigns, special messages in our eTOC alerts, a Podcast Extra on Neuroscience, and bonus distribution at SFN in mid-November (even subway ads in Washington D.C.!).

Advertise in this unique issue and take advantage of an opportunity to increase your presence among Nature readers and the Neuroscience community at SFN.

Special Cell Biology Issue
Nature, December 4 issue
Ad Close: November 19

Nature has also planned a very special issue to be distributed at the American Society of Cell Biology Annual Meeting in San Francisco. This issue will enjoy increased visibility resources and bonus distribution at ASCB. Advertise in this unique issue and take advantage of an opportunity to increase your presence among Nature readers and the Cell Biology community at ASCB.

Readex Research issues
Nature, October 23 issue
Nature Methods, November issue

Is your advertisement working? Find out for FREE by placing an ad in one of the two remaining Readex Research issues of 2008. A survey will be sent to approximately 10,000 Nature readers (and 10,000 US Nature Methods readers), asking specific questions that gauge the effectiveness of your advertisement. In the past, we have had an excellent response to this survey (our Visa Gift Card prize drawing offers extra incentive for readers to participate). Find out if your ad grabs readers' attention, how your headlines and illustrations are received, how much interest is generated in the product and if the ad prompts a follow-up.

Technology Features
Coming Soon:
Nature, December 11 issue: CELL IMAGING
Nature Methods, November issue: NEUROSCIENCE
Nature Methods, December issue: STEM CELLS

Technology Features present supplier-rich content focusing on technologies advancing today's scientific research. Written by our dedicated in-house editor, Nathan Blow, each Technology Feature is unique and fervently read by both Nature and Nature Methods readers eager to keep up with technologies advancing today's scientific research. Take advantage of this opportunity to deliver your message alongside high-quality content relevant to product applications.

Product Focus
Coming Soon:
Nature, December 4: ANTIBODIES
Nature, December 11: PHARMACOGENOMIC
Nature18/25: HOTTEST NEW TECHNOLOGY

A PRoduct Focus is an advertorial feature designed to assist research equipment suppliers in communicating new product developments or releases to the global life science community. And the best part, it's FREE to have your products included. Written by PR agencies that Nature Publishing Group has partnered with, PRoduct Focuses are published in every issue of Nature, Nature Methods, Nature Biotechnology and Nature Reviews Drug Discovery. With a new topic each week, you're sure to find a good fit for your products in our PRoduct Focus series. CLICK HERE to see a full list of upcoming topics, submission instructions, and important deadlines.

Lab Offers
View NEW coupons from the Fall 2008 issue at: www.nature.com/laboffers
Next issue: Spring 2009

Nature Lab Offers, available in print and online, is a unique direct response tool connecting research professionals with laboratory suppliers through product promotions and budget saving offers. View the NEW coupons from the Fall 2008 issue at www.nature.com/laboffers.
The Spring 2009 edition of Nature Lab Offers will deliver your promotional offer to 85,000 Nature and Nature Methods US subscribers, select recipients within the NIH and the grant funded population of the NSF, as well as bonus distribution at spring tradeshows such as FASEB, AACR, and ASM. This qualified audience uses, specifies, and purchases laboratory supplies and equipment. Maximize the reach and visibility of your 2008 direct response message with this cost effective lead generation tool.

Nature PLUS and Research PLUS
Next issue: Nature, October 30 and Nature Methods, November

Combine audiences and receive a 20% DISCOUNT on the combined rate. Nature Plus is a new advertising tool designed to maximize the value of your advertising campaigns by combining two highly qualified audiences. Once a month, the Nature Plus program allows advertisers to synchronize an advertisement in Nature with an advertisement in Nature Methods.

Nature Plus is a premier opportunity to deliver your message to over 115,000 subscribers each month with the benefit of minimal circulation overlap and a discounted rate. This exceptional offering is also available with Nature Publishing Group's Research and Reviews titles through our Research Plus advertising program. Coordinate an advertisement in both a Research and corresponding Review title (i.e. Nature Genetics and Nature Reviews Genetics) and receive a 20% DISCOUNT on the combined rate.