Welcome to the Life Science Update

The Life Science Update for Librarians is an initiative from NPG Communications, aiming to reduce all your life science e-communications from Nature Publishing Group into one monthly installment.    

We will keep you up-to-date with the latest news from our life science portfolio: including promotional tools, news on open access periods, new launches, special focus issues and much more.

HOW TO USE PROMOTIONAL TOOLS

Read on to discover more. Featured products and subject areas within this life science update include:

› Nature's 3 archive products
› NEW to NPG
› Biotechnology & Pharmacology
› Cancer
› Genetics
› Immunology
› Molecular & cell biology
› Neuroscience

Nature’s online archive is divided into 3 archive products, and each can be easily added to your site license.  Available as a one-time purchase, discounts apply when you buy more than one product.  No access fee is required when you have a site license to Nature.  Contact your sales representative for a price quote today.

• Nature archive:  January 1987 – December 1996
• Nature archive:  January 1950 – December 1986
• Nature archive:  November 1869 – December 1949 (pre-launch offer still available)
  

SHARE A LINK - www.nature.com/nature/archive

Don’t forget, beginning January 2008, NPG will partner with The American Journal of Hypertension, Ltd. and The Obesity Society to publish American Journal of Hypertension and Obesity, respectively.   Contact your local sales representative about adding these journals to your existing site license

SHARE A LINK - www.nature.com/ajh
SHARE A LINK - www.nature.com/oby
REQUEST A FREE TRIAL – http://www.nature.com/libraries/site_licenses/free_trials.html

Focus on Antivirals

This month, Nature Biotechnology and Nature Reviews Drug Discovery are proud to present a special focus on Antivirals.  This Focus comprehensively summarizes the science and business of antiviral drug R&D, highlighting innovative approaches and lessons learned from decades of antiviral drug development, as well as identifying key issues for future drug discovery and potential solutions.  Ensure your users are aware of this special Focus which will be available online from December 7, 2007.

COMMUNICATE - Focus On Antivirals
PUT UP A POSTER –Focus On Antivirals
SHARE A LINK – www.nature.com/focus/antivirals
MORE INFORMATION ABOUT BIOTECHNOLOGY & PHARMACOLOGY PRODUCTS: CLICK HERE

Prostate Cancer and Prostatic Diseases

Prostate Cancer and Prostatic Diseases is dedicated to publishing papers on all aspects of prostatic diseases.  This journal is essential reading for clinicians and researchers treating all aspects of prostate cancer and prostatic diseases, including urologists and oncologists. Should your users have access?

REQUEST A FREE TRIAL – Prostate Cancer and Prostatic Diseases
MORE INFORMATION ABOUT CANCER PRODUCTS CLICK HERE

Genes and Immunity

Genes and Immunity is dedicated to presenting functional immunogenetics and covers areas such as autoimmunity, infectious diseases, chronic inflammatory disorders and malignancy.  Readers include clinicians and researchers with an interest in immunology, autoimmunity, immunotherapy, genetics, transplantation, oncology, dermatology, haematology and the use of gene therapy.  If you don’t have access, why not request a free trial and find out how useful this journal is to your users.

REQUEST A FREE TRIAL – Genes and Immunity
MORE INFORMATION ABOUT IMMUNOLOGY PRODUCTS: CLICK HERE

Nature Reviews Molecular Cell Biology Poster

Nature Reviews Molecular Cell Biology is pleased to present a Poster on the readout of chromatin marks by histone-binding modules.  Simply visit www.nature.com/nrm/posters/histonemarks to download the poster today.

SHARE A LINK – www.nature.com/nrm/posters/histonemarks
MORE INFORMATION ABOUT MOLECULAR & CELL BIOLOGY PRODUCTS: CLICK HERE

Measure trial results on your usage reports  

Look out for an increase in usage of Nature Reviews Neuroscience which offered a one month trial in November.  If your statistics do show an increase, why not ask us today about extending the trial period so you can further monitor demand?

REQUEST A FREE TRIAL – http://www.nature.com/libraries/site_licenses/free_trials.html
MORE INFORMATION ABOUT NEUROSCIENCE PRODUCTS: CLICK HERE

This e-update is designed to keep you aware of news about NPG's life science portfolio.
Please let us know if you have any comments or suggestions to improve this communication,
or if you wish to unsubscribe to the Life Science Update for Librarians.

k.lane@nature.com

*Journal Citation Reports, Thomson, 2007

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