Welcome to the February Life Science Update

The Life Science Update for Librarians is an initiative from NPG Communications, aiming to reduce all your life science e-communications from Nature Publishing Group into one monthly
installment.

We will keep you up-to-date with the latest news from our life science portfolio: including promotional tools, news on open access periods, new launches, special focus issues and much more

HOW TO USE PROMOTIONAL TOOLS

Read on to discover more. Featured products and subject areas within this life science update include:

› SciBX
› Communications Survey
› Supplement - Year of Planet Earth
› Biotechnology & Pharmacology
› Cancer
› Genetics
› Immunology
› Molecular & cell biology
› Neuroscience

NEW: SciBX is a publishing collaboration that brings together the business intelligence of BioCentury and the scientific acumen of Nature Publishing Group.  Designed to evaluate science in a business context, SciBX filters, analyzes and identifies new research approaches and technology. Published weekly in PDF format, each issue of SciBX provides a timely, comprehensive and understandable analysis of the most commercially promising science and technology and enhances the efficiency and speed of transfer of science from bench to bedside. A must read publication for Offices of Technology Transfer and all academic and corporate scientists and executives interested in enhancing the commercialization of life science.

Find out more here or contact your local sales representative for more information

To ensure that we are communicating with you in the best possible way, we are asking for your participation in a short online survey regarding communications between publishers and librarians.  To thank you for your time, you will have the option to choose from a £10 Amazon.co.uk gift card or a $20 Amazon.com gift card.

ACCESS THE SURVEY HERE

* Amazon.com is not a sponsor of this promotion. Click here for more information

Find out the results of this poll in the March Life Science Update.

The Year of Planet Earth supplement is a collection of pieces highlighting both the work of Earth scientists and the benefits of this work to society. It contains informal, sometimes opinionated, forward-looking pieces on topics from across the Earth sciences. Its publication is timed to correspond with the start of the United Nations International Year of Planet Earth — a joint initiative by UNESCO and the International Union of Geological Sciences.

The supplement is currently available online.

SHARE A LINK - www.nature.com/nature/supplements/collections/index
PUT UP A POSTER - Year of Planet Earth

Nature Methods’ special issue on Structural Genomics

Encourage your users to check out the February 2008 issue of Nature Methods for special content in structural biology and structural genomics. A Commentary, Review, Perspective and Technology Feature address methodological issues related to protein expression, purification and crystallization in the context of large scale structural genomics initiatives, as well as small scale lab production. Scientists should visit
Nature Methods for a useful and practical reference.

SHARE A LINK – www.nature.com/nmeth/journal/v5/n2

Clinical Pharmacology & Therapeutics

Invest in the future of science and your institution with a site license to Clinical Pharmacology & Therapeutics. Ranked in the top 5 percent of pharmacology journals* CPT offers all the benefits and services available to users of nature.com.

Take this opportunity to contact your sales representative to set up a free trial offer
* Journal Citation Reports, Thomson, 2007

MORE INFORMATION ABOUT BIOTECHNOLOGY & PHARMACOLOGY PRODUCTS: CLICK HERE

Promotional tools now available on the Librarian Gateway

Promote your site license or free trial to Nature Reviews Cancer  and more with our promotional email templates, now available on the Librarian Gateway.  Follow the simple instructions to forward these emails directly to your users and let them know that they have access to these key journals. 

REQUEST A FREE TRIAL – Nature Reviews Cancer
MORE INFORMATION ABOUT CANCER PRODUCTS CLICK HERE

The golden anniversary of Sir Macfarlane Burnet's
Clonal Selection Theory.

In celebration of the development of this influential idea, Immunology & Cell Biology is publishing a two-part special feature - 'The Power of One Idea: The Golden Anniversary of Burnet's Clonal Selection Theory', which is fitting as Burnet himself fostered and supported the development of this journal and published over 90 papers under its earlier name.

Sir Macfarlane Burnet's clonal selection theory outlined the principles that would underlie modern cellular and molecular immunology. This collection remembers the genesis of his paper, and notes the remarkable scientific and social consequences that followed. Let your users know that papers can be accessed thorough the Immunology & Cell Biology website  

REQUEST A FREE TRIAL – Immunology and Cell Biology
MORE INFORMATION ABOUT IMMUNOLOGY PRODUCTS: CLICK HERE

Poster - Targeting lipid signalling in disease

This poster from Nature Reviews Molecular Cell Biology provides an overview of the protein–lipid signalling network and how this network can be exploited pharmacologically to attenuate proliferative, inflammatory and metabolic diseases.

DOWNLOAD THE POSTER: www.nature.com/nrm/posters/lipidsignalling-disease
l
MORE INFORMATION ABOUT MOLECULAR & CELL BIOLOGY PRODUCTS: CLICK HERE

Journal of Cerebral Blood Flow & Metabolism  - Free article

If you do not currently have access to the Journal of Cerebral Blood Flow & Metabolism, let your users know that the following leading research article is currently available free online: Angiopoietin1/Tie2 and VEGF/Flk1 induced by MSC treatment amplifies angiogenesis and vascular stabilization after stroke

SHARE A LINK – www.nature.com/jcbfm/journal/v27/n10/abs/9600475a
REQUEST A FREE TRIAL – Journal of Cerebral Blood Flow & Metabolism
MORE INFORMATION ABOUT NEUROSCIENCE PRODUCTS: CLICK HERE

This e-update is designed to keep you aware of news about NPG's life science portfolio.
Please let us know if you have any comments or suggestions to improve this
communication, or if you wish to unsubscribe to the Life Science Update for Librarians.

k.lane@nature.com

*Journal Citation Reports, Thomson, 2007

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