Welcome to 2008 and the Life Science Update

The Life Science Update for Librarians is an initiative from NPG Communications, aiming to reduce all your life science e-communications from Nature Publishing Group into one monthly
installment.

We will keep you up-to-date with the latest news from our life science portfolio: including promotional tools, news on open access

HOW TO USE PROMOTIONAL TOOLS

Read on to discover more. Information, featured products and subject areas within this life science update include:

› New Launches
› Nature Insight - Proteins to Proteomes
› Biotechnology & Pharmacology
› Cancer
› Genetics
› Immunology
› Molecular & cell biology
› Neuroscience

This month sees the launch of several new publications, including society owned journals that have transitioned to NPG.  
 
- The complete Nature archive back to 1869 is now live at www.nature.com/nature/archive

- The first issue of Mucosal Immunology is live at www.nature.com/mi

- Full access to American Journal of Hypertension is now available at www.nature.com/ajh

- Access to Obesity will be available at www.nature.com/oby from January 16. Provisional access is available at www.obesityresearch.org
 
If you have pre-ordered a new journal, be sure to activate your license.  Check the journal is listed in the ‘Licenses’ section of your Site License Administration Account – log in at www.nature.com/libraries/admin  If you have any questions please contact Customer Services: http://www.nature.com/libraries/contact_npg/index.html
 
Trial access is now available to all new publications – contact your local sales representative: http://www.nature.com/libraries/contact_npg/index.html

This Insight features vibrant research on how various proteins interact with each other to form the larger machines that get our cells running, including how basic research translates into drug discovery.

SHARE A LINK - www.nature.com/nature/supplements/insights
PUT UP A POSTER - Nature Insight – Proteins to Proteomes
COMMUNICATE – Nature Insight – Proteins to Proteomes

Nature Methods’ Method of the Year 2007

Nature Methods’ editors have selected the methodological development that most impressed them in 2007 because it came into its own and started impacting a wide variety of research areas. Encourage your users to visit the Nature Methods website to discover the champion, read the story of its development and hear from expert users about its applications.  Since the decision was tough, there is also a selection of ‘Methods to Watch’ for the years to come!

SHARE A LINK – www.nature.com/nmeth/focus/moy2007

MORE INFORMATION ABOUT BIOTECHNOLOGY & PHARMACOLOGY PRODUCTS: CLICK HERE

Measure trial results on your usage reports

Look out for an increase in usage of Nature Medicine which offered a one month trial in December.  If your statistics do show an increase, why not ask us today about extending the trial period so you can further monitor demand?

REQUEST A FREE TRIAL – Nature Medicine

MORE INFORMATION ABOUT CANCER PRODUCTS CLICK HERE

Mucosal Immunology – now launched

Mucosal Immunology is the first journal exclusively devoted to immunity generated within or affecting the mucosal tissue. The journal is relevant to basic researchers and clinicians in the fields of gastrointestinal, pulmonary, nasopharyngeal, oral, ocular and genitourinary immunology. Mucosal Immunology is the official journal of the Society for Mucosal Immunology and the first issue is online now.  

REQUEST A FREE TRIAL – Mucosal Immunology

MORE INFORMATION ABOUT IMMUNOLOGY PRODUCTS: CLICK HERE

Promotional tools now available on the Librarian Gateway

Promote your site license or free trial to Nature Cell Biology,  Nature Reviews Molecular Cell Biology and more with our promotional email templates, now available on the Librarian Gateway.  Follow the simple instructions to forward these emails directly to your users and let them know that they have access to these key journals.

REQUEST A FREE TRIAL – http://www.nature.com/libraries/site_licenses/free_trials.html

MORE INFORMATION ABOUT MOLECULAR & CELL BIOLOGY PRODUCTS: CLICK HERE

Molecular Psychiatry – ranked second in the ISI list of psychiatry journals

Did you know that Molecular Psychiatry, with its impact factor of 11.804* is ranked 2/95 in the ISI category of psychiatry?  Molecular Psychiatry’s main audience are researchers and clinicians involved in neuroscience, psychiatry and areas allied to psychiatry including neurology, neurosurgery and psychology.  If you have researchers or clinicians within your institution working in these disciplines, why not request a free online trial to this journal and see if there is an increase in traffic to this journal from your users.

REQUEST A FREE TRIAL – http://www.nature.com/libraries/site_licenses/free_trials.html

MORE INFORMATION ABOUT NEUROSCIENCE PRODUCTS: CLICK HERE

This e-update is designed to keep you aware of news about NPG's life science portfolio.
Please let us know if you have any comments or suggestions to improve this
communication, or if you wish to unsubscribe to the Life Science Update for Librarians.

k.lane@nature.com

*Journal Citation Reports, Thomson, 2007

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