SEPTEMBER 2007  
     
 

Welcome to the Life Science Update

Welcome to the NEW monthly life science
update, reducing all your life science
e-communications from Nature Publishing Group
into one monthly installment.  

We will keep you up-to-date with the latest news from our life science portfolio: including promotional tools, news on open access periods, new launches, special focus issues and much more.


HOW TO USE PROMOTIONAL TOOLS

 

Read on to discover more. Featured products and subject areas within this life science update include:

New product feature: Nature Reports
Open access period: Nature Protocols

Biotech/Pharma
Cancer
Genetics
Immunology
Molecular & cell biology
Neuroscience

 

 
     
  New product feature for all readers: Nature Reports top  

Nature Reports is for all those who are interested in the facts behind the headlines, providing accessible information for users of all levels of expertise from the scientist to members of the general public. The Nature Reports series explores the science, social, political and economic implications of three topics: climate change, stem cells and avian flu

The vast majority of Nature Reports is freely accessible and aims to explain the science behind the headlines, linking back to relevant news and research papers within the nature.com platform.  Readers can download digital editions as well as other online content which includes; interactive editor blogs, article tagging, voting and recommendation tools, podcasts, and extensive expert discussion.  Each continually updated site also has individual special features: for instance Nature Reports Avian Flu has a Google Earth map allowing users to track the spread of avian flu.
 
Communicate this new development to your users.

COMMUNICATE - Nature Reports Avian Flu
COMMUNICATE -
Nature Reports Climate Change
COMMUNICATE - Nature Reports Stem Cells
SHARE A LINK -
www.nature.com/reports


 
  Open access period: Nature Protocols top  

You and your users have access to Nature Protocols from Sept 20th until the end of October. Nature Protocols is an online resource for protocols, including authoritative, commissioned and peer-reviewed protocols written by experts in the field, and an interactive 'Protocols Network' where scientists can upload their own protocols and comment on others.  Nature Protocols is an essential element of any bench scientist’s resources – ensure your users make the most of this open access month!
 
PUT UP A POSTER Nature Protocols

 
 
  Biotech/Pharma news top  
 

Meet the editors – a chance for your users to speak to editors directly.

NPG will be attending the American College of Clinical Pharmacology Annual Meeting in San Francisco to represent relevant journals within the portfolio including Clinical Pharmacology & Therapeutics, the official journal of the American Society of Clinical Pharmacology and Therapeutics, which transitioned to NPG this year.  Clinical Pharmacology & Therapeutics, is of interest to physicians, pharmacologists, pharmacists, nurses and research coordinators.

REQUEST A FREE TRIAL – contact your sales representative today

   
  Cancer news top  
  FREE Nature Reviews Cancer Poster: Mouse models of cancer

This Poster provides an overview of how genetically engineered models have been developed to meet the changing needs of cancer researchers, and how humanizing mouse models, alongside the insightful use of current genetic technology should ensure a continued role for mouse models in the bench to bedside continuum.

PUT UP A POSTER - Nature Reviews Cancer Poster: Mouse models of cancer
TEACHING AID - Nature Reviews Cancer Poster: Mouse models of cancer

   
  Genetics news top  
  FREE FOCUS on prostate cancer and gene therapy

This online only Focus, contains research and reviews articles on prostate cancer and gene therapy from NPG’s leading scientific and medical journals; Nature Genetics, Nature Reviews Cancer, Nature Clinical Practice Oncology, Gene Therapy, Cancer Gene Therapy and Molecular Therapy. The focus is hosted on www.moleculartherapy.org and available for a limited time only.

SHARE A LINK www.nature.com/mt/webfocus/pcancer

   
  Immunology news top  
  FREE Nature Immunology Poster: Signaling in the Type I Interferon Antiviral Innate Immune Response

This poster details the various networks and components of the interferon-producing antiviral signaling pathways.
 
PUT UP A POSTER - Nature Immunology Poster: Signaling in the Type I Interferon Antiviral Innate Immune Response
TEACHING AID - Nature Immunology Poster: Signaling in the Type I Interferon Antiviral Innate Immune Response


   
  Molecular & cell biology news top  
  Nature Reviews Molecular Cell Biology FOCUS on Ageing

Recent breakthroughs in ageing research have shown that it is possible to slow ageing and extend the healthy lifespan of laboratory animals. Understanding the mechanisms that underlie the ageing process and ageing-related diseases will help us to develop approaches to delay its onset and progression and therefore improve the quality of human life.

This special Focus will provide a snapshot of this exciting and fast-moving field.  In addition to which ageing experts will discuss the promise and the challenges of this fast-moving field in the accompanying Podcast (produced with generous support from Sirtris).

Get your users to enjoy more from NPG’s multiple formats –
SHARE A LINK - www.nature.com/nrm/focus/ageing 
PASS ON A PODCAST LINK - www.nature.com/nrm/focus/ageing/podcast

Nature Cell Biology FREE FOCUS on Development and Disease

Developmental biology research has entered a new level of analysis with the addition of biochemical and cell biological approaches to the traditional repertoire of genetic techniques, uncovering molecular mechanism and links between normal animal development and human pathologies.

Nature Cell Biology presents a special Focus in September 2007 which highlights how developmental pathways gone awry cause disease.

COMMUNICATE - Nature Cell Biology FREE FOCUS on Development and Disease
SHARE A LINK - www.nature.com/ncb/webfocus/developmentdisease

   
Neuroscience news top
 

Nature Neuroscience FOCUS on emotion FREE online

This special Focus issue explores recent advances in four reviews from leaders in this important field. 

COMMUNICATE - users interested in Neuroscience and Psychology -
Nature Neuroscience
special Focus on emotion


 
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