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Nature 453, 855-856 (12 June 2008) | doi:10.1038/453855a; Published online 11 June 2008

Open Innovation Challenges

A prescription for public health

Merrill Goozner1

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Will high drug prices and a lack of new medicines force the pharmaceutical industry to restructure and take a more personalized approach to research, asks Merrill Goozner.

BOOK REVIEWEDReasonable Rx: Solving the Drug Price Crisis

by Stan Finkelstein & Peter Temin

FT Press: 2008. 208 pp. $27.99

Pharmaceutical executives will find nothing reasonable in the provocative view offered in Reasonable Rx. In this discussion of prescription drug (or Rx) policy, medical researcher Stan Finkelstein and economist Peter Temin of the Massachusetts Institute of Technology propose the break-up of pharmaceutical companies into two separate entities: one devoted to research and development (R&D) and the other to manufacturing and marketing.