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Nature Medicine 12, 1334 (2006)
Published online: 29 November 2006 | doi:10.1038/nm1206-1334a
Lou Gehrig's group dangles million-dollar bait for biomarker search
Emily Waltz1
- New York
Abstract
Can the lure of a prize produce a winner?
When Avichai Kremer discovered in October 2004 that he had Lou Gehrig's disease and would live perhaps another three years, he considered his options: move to an island, commit suicide or try to find a cure. A driven Harvard Business School student, Kremer chose the last option.
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